JB Concept S.A.R.L. is a Monegasque company, specializing in olfactory marketing. We operate in partnerships with the best noses of the Grasse region. Every client is unique. That is why we pledge that the formula of their choice remains exclusive and confidential.
JB Concept S.A.R.L. provides an all-encompassing range of olfactory marketing, based on the diffuser devices described below.
“ Olfactory marketing has a considerable effect on buying behaviour. Research has shown that olfactory marketing creates a feel-good factor and in doing so boosts the purchasing drive by 38% – Survey BVA 2009. In casinos, records registered a 45% increase in bets. ”
Whenever we take a decision, our brain produces multi-sensorial stimuli, amongst which olfactory perceived signals play a fundamental part.
Scientific research has identified conclusively that the sense of smell is the most intensely charged with emotions. When a scent reaches us, it is recorded forever in the limbic system, which is the centre of emotions and affects. The sense of smell is a bridge between the odoriferous message and feelings. That, in turn, plays on our perception and our emotions more readily because the sense of smell – unlike the other senses – does not go through the thalamus and thus bypasses any vigilance mechanisms.
Memories are often rekindled by smells, rather as Proust’s madeleine did and as oranges and cinnamon can evoke the warmth of home in winter, or cosiness and evenings by the fireside.